Edison Headshot Photographer Rob Wilson photographed executives and entrepreneurs all over New Jersey, New York City, and Bucks County.
Most people will see you for the first time via a company’s website or a social media site like LinkedIn. They will look you up online to see what you do and who you are. Not only are they interested in what your business has to offer, they are also curious to know who the person behind that business is.
Since many of us conduct our initial interaction online, you want to make sure that you make a good digital first impression.
You should focus on your personal brand since you spend a lot of time and money on your website, branding, and marketing campaign.
You want your photos to be current. Clothing, hairstyles, and photography styles change over time. Most importantly, you want people to recognize you when they meet you in person. Make sure that you update your headshot photo every three years.
You, as the business owner, are the face of your business. The photo you chose to represent you defines your brand and your business. For most people, knowing the person running the business is important towards establishing a long term relationship.
Need an example? Pretend you’re looking for a supplier online and come across 3 companies. You researched to find more information about these companies. While navigating through their site, you found a picture of the CEO. It was a casual picture of him, which was probably taken using the camera on his phone. Would you readily strike up a relationship with this company or would you instead move on to the other two?
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