Business Portraits and Corporate Videos

Most people do not like their picture was taken, never mind being featured in a corporate video. Our goal with business portraits and corporate videos is to capture the authenticity of the individuals. Rob’s job is to develop a rapport quickly to make this happen. 

A lot of the trust-building is before the session, through emails and phone calls. When clients feel confident about the process before the session, the results are much better. 

Rob will help you decide if headshots, business portraits, and if you should include a corporate video. The difference between a corporate headshot and a business portrait is that a business portrait is more elaborate. A business portrait will often have an office type of background, the virtual office, or retouching stages. Furthermore, it’s usually a three quartered pose and, at times, full length. 

Corporate Branding Sessions

These days, the term branding sessions is thrown around a lot. A branding session is an elaborate corporate portrait session where we focus on the client’s brand. For instance, a financial executive may have portraits in a conference room, where they trade and even work with clients. When you look at the images, the goal is to know what they do for a living. These types of sessions are popular amongst motivational speakers and entrepreneurs. 

Branding sessions are a lot of fun. An extensive amount of images are captured, and when weather permits, we go outside to capture some pictures, which adds a lot of value to the business portrait session. 

Corporate Videography

Every business and every entrepreneur has a story to tell. Corporate videography is vital as ever. There are many reasons why companies have created videos. 

Video helps create awareness of your business, its products, and its services. Video is exceptionally skilled at fulfilling this purpose.

A corporate video is one of the most effective ways to communicate with audiences. Corporate video content usually targets its ideal audience or internal staff. Multiple employees are often involved.  

Video is also quite beneficial at later stages of your sales funnel, where there is already familiar with your brand. If you’re close to closing a warm lead, a corporate video can be the difference-maker that helps you close that sale. 

About Us videos, testimonials, and case study videos are convenient tools for warm leads. 

A Combination, Business Portraits, and Corporate Video

Corporate Video

A wise investment is to have a branding business portrait session and at least one company’s culture video taken. It’s OK to take videos yourself for your social media profiles here and there; however, it’s a good idea to have at least one impactful video on the homepage of your website. Furthermore, you can use your corporate video as your feature video on your YouTube channel and post it across your social media platforms. 

 

Executive Business Portraits

Corporate headshots and business portraits are used for numerous reasons. Email signatures, social media profiles, social media posts, and traditional marketing are places clients display their executive images. Switching your profile pictures is also a smart thing to do. It organically increases engagement on social media. A clever thing for attention is to ask your connections what portrait they like the best. After all, everyone loves to give their opinions, so let them do so. 

The Benefits of Business Portraits and Corporate Videos

There are many benefits of business portraits and corporate videos. First off, if you are active on social media, people are always watching. People are watching whether clients, potential clients, competitors, or friends and family. As a result, it’s a good idea to look like you have your act together. Your network is more likely to refer you when it seems you have your business together. 

Executive portraits and company videos also dress up your website. With professional business photos and video potential, clients will be more likely to respond to the call to action that you have implemented on your website. It is as important as the website design itself. Often companies spend a lot of money to get people to their website, hiring an SEO company; however, all that is a waste if your website doesn’t keep people on it for a reasonable amount of time. 

For more information, call (800) 757-3491, email info@yourstatementmaker.com or fill out the form below.